Nova KBM is running

In the light of socially responsible behavior, Nova KBM has decided to include active sponsorship strategies and, above all, the promotion of a healthy lifestyle within the company.

For several strategic running events we have unified the marketing approach, activation, positioning and appearance. At sport marketing activation activities, we pursued several goals: increasing the bank's visibility in regions with either a lower market share or increased potential, collecting leads, and last but not least by promoting a healthy lifestyle, movement, not only among Slovenes but also among employees.

Running events also served as a great tool for socializing and relaxing among key stakeholders.