Activations at venues with the aim of increasing visibility.
Nova KBM
In the light of socially responsible behavior, Nova KBM has decided to include active sponsorship strategies and, above all, the promotion of a healthy lifestyle within the company.
For several strategic running events we have unified the marketing approach, activation, positioning and appearance. At sport marketing activation activities, we pursued several goals: increasing the bank's visibility in regions with either a lower market share or increased potential, collecting leads, and last but not least by promoting a healthy lifestyle, movement, not only among Slovenes but also among employees.
Running events also served as a great tool for socializing and relaxing among key stakeholders.
Collecting leads for marketing campaigns and conducting a prize game.
