For the Dreisiebner tourist farm, we developed a complete identity redesign – from the logo, core brand materials, and wine labels to the website and communication platform. The starting point was a location many consider one of the most beautiful viewpoints in Slovenia. The Heart Among the Vineyards is not just a tourist farm, but a postcard-like place people visit, photograph, and carry with them. Every year, it welcomes thousands of local and international guests and often appears in tourism campaigns abroad. We built the identity as a unique visual system that connects the view, the vineyards, hospitality, and the Dreisiebner family’s wine story. The result is a recognisable brand language that works across all key touchpoints – from the bottle label to the digital experience.
We built the identity around the idea of a postcard – because the Heart Among the Vineyards is a place people do not just visit, but take with them.
The view of the Romantic Road evokes thousands of impressions and feelings that visitors love to share. Based on this idea, we developed a visual identity based on the famous image of the heart-shaped road.