In the heart of green Pohorje, where nature slows the rhythm and awakens the senses, stands Kovačnik Homestead – one of Slovenia’s most recognisable tourist farms.
When developing the new identity, we started from the feeling guests experience when they arrive: an almost heavenly encounter with nature, peace, warmth, and authentic cuisine. We translated this feeling into a complete visual system that connects the brand identity, promotional and communication materials, and product packaging.
The result is an identity that speaks not only about a place, but about an experience. A homestead where nature, tradition, and hospitality come together in a way that stays with you long after the visit.
Untouched nature, local produce, a beautiful setting, homemade cuisine, and peace are the key attributes of Kovačnik Homestead. In the new identity, they are brought together through the letter “K” – the initial of the homestead’s name, gently intertwined with elements of nature.
