How do you turn a corporate t-shirt into a fantastic duster?

When I once received a T-shirt with a logo printed on the left side of the heart, the owner of that T-shirt handed it to me with the worst recommendation imaginable: "...it's good for dusting off."

The person I received it from is definitely not a fashion enthusiast, nor a fashion critic. So why such an attitude towards a piece of clothing that is supposed to be an advertising tool? The answer to this is of course complex and the problem is not so easily solved. Let's say this brand's visual identity was bad, the shirt's colors were in the style of 60's hippie dinners, and the shirt's collar was squeezing my jugular.

However, I bet that if the color of the shirt was better, the logo was digestible, and the model of the shirt was more comfortable, the owner of the shirt would do the same: he would offer me a top product to wipe the dust off.

Experiment #2
I'm sure many of us have encountered the above anecdote, and of course the case is mundane. I propose to turn the case around a bit and replace the promotional t-shirt in the above anecdote with a sweaty football player's t-shirt, or a football jersey that also has a logo on the left heart is as colorful as part of a carnival and presses on a vein in the abdomen. And let's say it was even worn by a footballer who can be seen on TV Tuesday and Wednesday nights scoring more than 30 goals a season.

Is that also a t-shirt fit for dusting off? The answer, of course, is NO, unless it's in the colors of a rival club.

Why is one t-shirt good for dusting and the other not?
If we look closely at the example, the examples contain the same parameters: T-shirt, logo, colors, model, but a football T-shirt carries more pride, more victories, more belonging... The fact is that we will have a hard time building relationships with clubs in companies, but are an example of best practice.

The message is the key to success
Values, mission and purpose are not texts we put on the bottom of the website - about the company, but should adorn the corridors of the business premises, be an integral part of meetings - much like football fans do with banners. This is the DNA of the company that employees must internalize without compromise.
To prevent the situation from the story told a few paragraphs ago, it is necessary to develop internal programs of companies, including team buildings, motivational messages, internal events with which we build a strong corporate culture. This will make your employees your best ambassadors.

If your employees and your customers sing a song about your brand from the King, you will win anyway. Enjoy.