SOF - Shortlist
A jersey is one of the strongest symbols of a football club’s identity. For fans, jerseys worn during legendary matches and unforgettable purple moments hold a special value. From 12 authentic NK Maribor jerseys, we created a collector’s collection of 184 unique garments. Each piece carries a fragment of history – a material memory of the matches, players, and moments that shaped the club and its fans. To highlight the jersey as a symbol of belonging, we captured five legendary football players, who shared their emotions when seeing the purple jersey again. The proceeds from the collection support the purchase of football equipment and the development of future football legends.
The transformation of the legendary jerseys into unique garments was carried out by renowned fashion designer David Hojnik. Some of the legendary jerseys that are still awaiting transformation have been displayed in illuminated showcases on the streets of Maribor.
From 12 authentic NK Maribor jerseys, we created 184 unique garments that allow fans to wear a piece of purple history.