Just play.

K3Tele.com is a telecommunications brand that connects thousands of users through reliable and affordable technology. Their guiding principle is simple: "Just play."
We redefined the brand identity for the African client, including the visual identity, slogan and communication strategy. The new identity focuses on simplicity and accessibility of services. In the logo, we have integrated the symbol for the number "3" with an icon that indicates playback. The shape of the symbol is also used in new means of communication, along with a playful color palette that connects with local culture and aesthetics