Energija plus
With the "Save on the account of nature" campaign, we want to increase the number of users of the e-accounts service. With the slogan, we communicate environmental preservation and savings in the wallet.
The key visual represents a photo of an idyllic forest, in which we place the idea of a felled tree, which symbolically consists of paper. This reminds the reader that behind every piece of paper lies a felled tree.
The campaign advocates two savings: saving in the wallet and saving negative impacts on the environment.
