o'kras
The inspiration for the name and development of the o'kras brand comes from the diverse karst landscape, where meadows, forests and the underground world intertwine. The elegant logo with a mature font and a minimalistic design change pays tribiute to Karst, its beauties and peculiarities. These are also captured in the brand's slogan - "all the best from Karst". Fields of enticing lavender smell are a guide and inspiration in the development of new products in fresh and modern packaging.
The gradient shows the diverse landscape of Karst. An interlace of karst phenomena that reaches deep into the earth and on the other side blooming fields of lavender that reach into the sky.
o'kras - a funky name that primarily communicates the local origin of the brand and its products.
Next project
Heart among vineyards
Dreisiebner