Going up the hill to visit Doppler Vinery, the odds are, you are going to encounter a loud and colourful bird, appearing like it's announcing the experience you will get, reaching the top. We used an illustration on the label to depict a pheasant and outline a winding road that leads all the way to a unique sunset, symbolically representing a pheasant's eye. We believe that the visual interpretation of the story of Doppler's pheasant, with the choice of colors and shapes, goes beyond the classical frames of the wine label design. It’s accompanied by a description in the back that explains the pheasant's story.