SOF - Gold Award - Art Direction
SOF - Silver Award - Design
For the 31st Golden Drum, an international festival of creativity, we developed a visual identity that celebrates different perspectives, bold ideas, and creators who are able to see beyond the obvious. The central element of the identity is the eye – a symbol of vision, perception, and a new point of view. From it, we created a playful visual system that adapts through different interpretations across festival content, formats, and moments. The identity sends a clear message to creators: we see you. We see your idea, your perspective, and your contribution to creativity that pushes boundaries. The identity came to life across key visuals, advertising, digital formats, stage design, merchandise, and other festival materials.
Eye. See. You.
The message Eye. See. You. brings together three key layers of the festival: vision, the sea, and the individual. It speaks about the ability to see differently, the festival’s seaside setting, and the creators Golden Drum recognises, supports, and puts in the spotlight. Its hidden message is simple: we see you.
The central element of the identity is the eye – a symbol of vision, perception, and a new point of view. From it, we created a playful visual system that adapts through different interpretations across festival content, formats, and moments.
