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Colours of Heroes

Campaign

Year

2020

Client

NK Maribor

Awards

SOF - Gold Award

The epidemic had a major impact on the way we live. Social distancing, uncertainty, and above all the dedication of healthcare workers became the starting point for a socially responsible campaign created during the first wave of the coronavirus epidemic. NK Maribor played its first match after the restart of the national championship in blue jerseys, symbolically dedicated to healthcare workers. In doing so, the players honoured their dedication and selfless work across the country, highlighting a new dimension of heroism during the epidemic.

After the match, the unique jerseys were auctioned for charity, with all proceeds donated by NK Maribor to a fund for the purchase of protective equipment for the University Medical Centre Maribor. The project was created in collaboration with Drago Mlakar.


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