We have placed the creative industry in the context of the Wild West, in a time of social and technological shifts, where hyperproduction turns mediocrity into the norm. This is where the Wild. Wild. Best. identity comes from, with a lasso motif, with which Golden Drum captures projects that really stand out. The visual system enables clear and recognizable communication across all channels.
The visual system enables clear and recognizable communication across all channels.
In the promotional film, we clearly and boldly explained what Golden Drum is and what it communicates this time. Content that would usually go unnoticed was presented to the creative public in an innovative way, and through a low-production approach, dry information was transformed into an effective promotional tactic.
