The conceptual design of the new labels of a Mariborčan is based on an illustration of the faces of Rudolf Maister and his wife Marija Maister. Both labels are two parts of a whole - when the bottles are placed together, the images merge in a kiss.
Vinag 1847
The Mariborčan wine has always been the flagship of Vinag's winery. In recent years, Mariborčanka joined him. We turned the story of two wines into a love story, where the personified Mariborčan and Mariborčanka are united in an eternal kiss. These are wines with an extremely local character, which is why we captured stylized faces on the label, in which we incorporated the most recognizable sights and symbols of the city along the Drava.
In any case, a winemaker in a small local environment can present his story in his own way, but when he steps beyond the border, it is important that his story is told by every element of the brand.
Next project
Stories of the Kozjak hills
Hlade