The Thank You Jersey

The Covid-19 epidemic has severely affected our way of life. Social distance, insecurity, and above all the sacrifice of medical staff led us in designing a socially responsible campaign, which we prepared during the first wave of the Covid-19 epidemic.

The goals of the campaign were aimed at special thanks to the medical staff. The FC Maribor played its first match at the relaunch of the national championship in blue jerseys. Thus, the footballers honored the sacrificial work and dedication of staff across the country, and showed a new dimension of heroism during the epidemic. After the match, we handed over the unique jerseys to a charity auction, and the funds raised were donated by FC Maribor to the fund for the purchase of protective equipment at the Maribor University Clinic.

The project was created in collaboration with the Zagreb agency andGustav and creative director Drago Mlakar.