The integrated communication campaign connected on-site sales activities, outdoor advertising, a PR event and a company donation to a local primary school.
Mol Group
As part of the MOL sponsorship activation project, we revived a game from the past. The wheel of fortune has always been a fun game that was once watched by whole families.
In MOL's campaign, the wheal brought double fortune. Costumers and users of the petrol station obtained discounts by spinning the prize wheel at the time of purchase. At the same time, they were spinning a wheel of fortune in front of the station, and with it contributing to the higher donation for local elementary school.
In MOL's campaign, the wheel of fortune brought double fortune – a discount for costumers and a donation for local primary school.
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Vinag 1847