Blood donation campaign evolved into traditional event, each year surpassing the previous year's record of donors and the amount of donated blood.
Nogometni klub Maribor
Football club Maribor is the largest football family in Slovenia. With an aim to expand it even more, we started by distributing blood bags filled with purple blood (purple-colored juice). The guerrilla campaign we designed for the football club Maribor took place on the busy streets of the city center, . We ended it with a charity event - a large blood donation campaign.
Award: SPORTO, The best sports marketing campaign
A team of promoters invites passers-by to join the charity initiative.
The annual purple blood donation campaign has become a traditional event of charitable surpluses.
Many young people also joined the blood donation campaign, 50 % of them donating blood for the first time.
Campaign results.
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