I feel Slovenia / magdalena golden award

On the existing advert we added a hanging rope, to say that reality is not always as beautiful as it seems on the first sight ...
In 2006, 529 people commited suicide in Slovenia, which means that every 17 hours a person died. This placed Slovenia at the very top among the EU contries. 75 % of suicides were attemted by hanging. This was and has always been Slovenia. With the new brand, Slovenia will communicate this to the rest of the world. I feel Slovenia.
For this spoof for Magdalena festival we received a golden prize.

/ visual communication / print ad / magdalena / spoof / golden bra