For the 10th anniversary of the Buhair hair salon, we developed a new name and a complete visual identity. Buhair became Milimeter – a name rooted in precision, craftsmanship, and the team’s uncompromising dedication. Every cut, every touch, and every detail reflects their passion for perfection. They do not compromise. Not even by a millimetre. The new identity was developed across the logo, presentation brochure, pictogram series, communication materials, and the salon’s visual system. It reflects their constant battle with millimetres – the patience, discipline, and attention to detail that separate a good haircut from a great one.
Inspired by the Art Deco era, the identity builds on the brand’s black-and-white foundations with bold, colourful illustrations and pictograms that represent the salon’s services and express its character.
With bold, colourful illustrations that represent their services and express the character of a team that does not just follow trends, but creates them.
