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Thank god it's riesling

Packaging

Year

2019

Client

Matic wines

Awards

SOF - Shortlist

Brumen

In a time of fake news, Instagram filters, and social apathy, Matic Wines still preserves an authentic winemaking method that dates back thousands of years. Amphora is an orange wine whose aroma, taste, and 214-day maceration in an amphora open the door to a time when stories still felt divine. We translated this into a label where mystical creatures dance, mock the delusions of today, and cheekily declare: Thank God It’s Riesling. The illustration combines ancient symbolism, contemporary irony, and the character of a wine that does not follow trends, but stays true to its origin.

A witty illustration reveals the ancient method of ageing orange wine in an amphora, still preserved today by winemaker Matic Žerjav.


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