For Plateis Guitars, we designed a website that presents the world of Vlado Plateis’ unique electric guitars – handcrafted instruments made from discarded car parts.
The digital experience is built around the character of the brand: rebellious, elegant, and personal. Instead of a classic product presentation, we created a digital space that draws visitors into a world where material, craftsmanship, details, and imperfections matter.
Animation elements inspired by guitar strings appear across the entire website. The brand story unfolds through carefully selected photography, elegant typography, and a presentation film that follows the journey from finding discarded mechanical parts to creating a new guitar.
We designed the website as a digital stage for guitars that are not made for the masses. Through animation, photography, and a presentation film, we showed the journey from discarded car parts to a handcrafted instrument with character.
