Vlado Plateis handcrafts one-of-a-kind guitars from discarded car-engine parts. Their avant-garde character makes one thing clear: they are not for everyone. This became the guiding idea across all touchpoints, including a catalogue limited to 100 copies for selected clients. Its cover states it plainly. Bound with four bolts and wing nuts, it must be unscrewed before a page can be turned. From its guitar-string bookmark to its hand-assembled construction, every detail draws on guitar making and car mechanics. Not everyone managed to open it—which only proved the point.